Ferodo Racing signs three year sponsorship deal with Clio Cup Series

Ferodo Racing, one of the globe’s premier specialist brake pad brands, has today, Thursday, 9th January, confirmed a three-year sponsorship agreement with the flourishing Michelin Clio Cup Race Series and Michelin Clio Cup Road Series.

As each of the British Automobile Racing Club (BARC) led categories prepare to embark on their first year as fully-fledged championships, organisers are delighted to welcome the Italian manufacturer as a key partner for the next three seasons.

“Ferodo is a fabulous name to have connected to the Series alongside title sponsor Michelin and is an excellent racing product”, said Clio Cup Series promoter Simon North, “I’m delighted to start the year with this news and very much looking forward to helping promote the Ferodo brand.”

In line with the new sponsorship deal, all cars in the Michelin Clio Cup Race Series and Michelin Clio Cup Road Series will use Ferodo D1.11 brake pads which will be sold trackside by Renaultsport UK’s official parts supplier R.Sport.

Drivers setting the fastest lap during the first race of a weekend in each division of the Series will also be rewarded with a free axle set of pads as part of the ‘Ferodo Fastest Lap’ prize. Additionally, each car will carry Ferodo Racing branding on its doors.

Based in Mondovi, Italy, Ferodo Racing produces competition brake pads in a specialised racing cell to the highest international quality standards – ISO16949 and 14001. Continually developing new materials with great innovations, Ferodo Racing delivers leading-edge products at the very forefront of brake technology.

The new deal with Ferodo Racing ties-in neatly with Michelin’s three-year headline sponsorship of the Race Series and Road Series and sees the brand also join fellow championship partners Protyre, Safety Devices and Mark Fish Motorsport.

Former Renault UK Clio Cup Champion Danny Buxton, now team principal of the rebranded SV Racing squad [formerly Scuderia Vittoria], says the involvement of such a well-known and high-profile name as Ferodo is great news for the Michelin Clio Cup Race Series and Road Series.

“Ferodo is a very big name in motorsport so it’s great for the Series, especially in its first year as a full championship, to be associated with such a prestigious brand”, he said, “I’m confident 2014 is going to be a very strong year for the category and it’ll prove to be one of the most popular championships in the country.”

Along with headline sponsors Michelin and Protyre, the Clio Cup Series is additionally supported by Ferodo, Safety Devices and Mark Fish Motorsport.