The GardX name is already well recognised in the British Touring Car Championship – predominantly on the front-running cars of ex-Clio Cup racers Sam Tordoff (Motorbase) and Colin Turkington (WSR) and his team-mate Robert Collard.
However it has expanded its presence at BTCC events in 2018 to include the Clio Cup and its visible presence on the grid with Westbourne is clearly giving it the return on investment (ROI) it wants to see.
“The Clio Cup is a fantastic, exciting championship that we are absolutely delighted to be a part of as a sponsor,” enthused GardX’s Marketing Manager Gemma Heathcote.
“Westbourne, James Dorlin and James Colburn are having a fantastic season – both are showing true talent and a lot of promise for bright racing futures.
“Sharing the ITV4 and ‘on the day’ limelight with the BTCC races, the Clio Cup is exposed to the same high viewership and spectator figures – add that to multiple podiums from the guys and the GardX coverage has been excellent.”
She added: “The guys are also very good at mentioning their sponsors on social media meaning yet another great platform where we get good exposure – and as you can imagine, on a race weekend our social media goes slightly crazy with all the hype surrounding both the BTCC races and Clio Cup!”
The Clio Cup’s popularity with the BTCC’s trackside crowds – on average over 38,000 per event – and the high adrenaline action it so often conjures up has also not gone unnoticed by GardX’s important race day guests who include existing and potential clients.
“There is no denying that the Clio Cup is extremely exciting and hugely competitive racing,” continued Gemma.
“It is a professional championship with a great line up of drivers on the grid who are all super talented, making the racing nail biting!
“This complements the BTCC nicely and also our involvement in that. Furthermore, when we are hosting our VIP clients at race events they always comment on how awesome the Clio Cup racing is…
“The sponsorship also gives us great content on our website for our GardX motorsport fans.”
At the mid-way point of the season, Dorlin is third in the Clio Cup standings with an unrivalled five race wins in 2018. Colburn is ninth after two podium results and Westbourne is third in the Entrants Trophy for teams.