The association, in which PMR BTCC driver and ex-Clio Cup racer Senna Proctor is heavily involved, will provide Matrix Motorsport and its sponsors with increased brand exposure at each of the season’s nine race events.
Matrix’s colours will appear on one of PMR’s BTCC cars during 2018. The tie-up also helps create a stepping stone towards Matrix’s longer-term ambitions of competing in the BTCC.
Matrix Team Principal Jeff Alden enthused: “It’s no secret that our long-term aim is to compete in the BTCC and this exciting new association with Power Maxed Racing means we now have a link with one of the championship’s highest profile teams.
“It will provide our sponsors and us with an excellent connection to the BTCC grid and an increased presence at race events.”
Proctor, who went from achieving podium results in the Clio Cup in 2016 to winning the BTCC’s prestigious Jack Sears Trophy for first year touring car drivers in 2017, will be assisting Matrix with its driver development as part of the tie-up. Significantly his PMR team-mate in 2018’s BTCC will be another former Clio Cup front-runner, Josh Cook.
Proctor commented: “My Father has a long-standing relationship with Matrix Motorsport’s Team Manager Dave Hayes, so I’m extremely pleased we have been able to put this two-way package together.
“Having competed in the Clio Cup, I know from my own experience that it provides a great platform for drivers who want to move into touring cars, so I can see how this new association will benefit everyone involved.”